617 Fight Sports

The Birth of a Brand

617 Fight Sports

617 Fight Sports (formally Carlos Neto BJJ) faced a common problem in the fitness industry – a lack of brand identity. Struggling with building a community, and name recognition, they enlisted our help to build a strong and bold brand. Here’s how we did it:

New Logo and Website

New Logo and Website

Once 617 Fight Sports was out of the oven, it was time for a matching shiny new logo and website! Using WordPress and cutting edge themes, we included high-quality images and videos to showcase the talent inside the gym. The new website helped future clients to realize that they were not only joining a gym, they were joining a family

Renaming

Renaming

Bostonians don’t love much more than the fact that they are from the greatest city ever: Boston ked! That’s why we felt that a new name for the company was in order, that embraces both the value of the company and the pride of the community. Center Cut helped them choose an archetype with colors and themes close to what is most important to the brand: their family values. We used our marketing chops and 3-2-1 strategy to help them discover their brand.

Brand Discovery

Brand Discovery

Bostonians don’t love much more than the fact that they are from the greatest city ever: Boston ked! That’s why we felt that a new name for the company was in order, that embraces both the value of the company and the pride of the community. Center Cut helped them choose an archetype with colors and themes close to what is most important to the brand: their empowering family values. We used our marketing chops and 3-2-1 strategy to help them discover their brand.